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Post by account_disabled on Dec 4, 2023 3:53:07 GMT
That are most likely to optimize our costs per result.But this creates frustrations:Some ads never really airNew ads added to the campaign receive little distribution, while others continue to receive the same distribution Certain ad formats are not appreciated (e.g.: for certain accounts that I manage, Facebook systematically pushes the “single image” format and too few times the . “single video” format)What does th Europe Cell Phone Number List is mean for you as an advertiser?First, regularly check the performance of your ads over a recent window of time (e.g. the last 7 days) to identify ads that stop performing, but which Facebook continues to serve.As you can see in this screenshot, we can see. that there are 2 advertisements which respectively generated 5 purchases at €11.73 and 5 purchases at €17.07 (which is below the target of €30) while an advertisement generated 3 purchases at €89.99 per purchase for €269.97 in spending.We must therefore obviously cut this advertising! Hence the importance of analyzing the results over a shorter time window.I also advise you to test these 2 actions. The first is to take the risk of cutting over-disseminated advertisements (and whose performance is starting to decline – rising cost per purchase and falling CTR) to replace them with those which are under-disseminated, but seem to have potential. .Alternatively, you can create a test campaign with the sole purpose of testing ads.Generally, you will .
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